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Loredana (Groza) Bookmark and Share

About:

(10 June 1970)

Born in Onești she got noticed by composers Dumitru Moroșanu and Jolt Kerestely at the age of 14 and invited to join the talent show "Steaua fără nume" ("The Star Without a Name"), although she was too young, as the minimum admission age was 17. She eventually competed and won the show in 1986. In 1987, at Costinești Music Festival, she met composer Adrian Enescu who wrote her the song "O inimă de 16 ani"(1988). It became a big hit and Adrian continued to write an entire album for her called ‘Bună seara, iubito’ (1989). Communist censorship forbid the titlesong to be played on radio and TV as being to powerfull. And maybe therefor turned it into an unofficial themesong for the Romanian revolution in 1989 (clips of the song feature footage from the violent demonstrations). Her debut and follow up album established her name and sold one million copies. After the revolution Romanian sung pop came into discredit and Loredana’s career hit a hiatus. In the Nineties she tried to expand towards other markets and toured Italy regurarly. In Romania she toured with popular popband Direcția 5, had a small hit with B.U.G. Mafia, did a mulitmedia show (called ‘Attitude’ with a ballet by Adina Cezar, picked up a carreer as actress and started a collaboration with ProTV and Media Pro Music. In 1999 she released the EP "Aromaroma". In 2000, Loredana appears on the cover of "Playboy" magazine. In 2001, Loredana again calls in the help of Adrian Enescu for the album ‘Diva Înamorată’ (adapting opera melodies and remixing old hits).

In 2002 she decides to take her music in a different direction then the normal poproutine and starts adapting en reinterpreting Romanian folk into a modernized popversion. The result ‘Agurida’ becomes a suprise succes. inspired by the huge success of the album she goes further in rediscovering and reinterpriting Romanian music after meticulous research on the period between the two world wars. The result was the live performance (and CD and VHS)  ‘Zaraza–vânzătoarea de plăceri’. In 2005 she joined the national selection for the ESC with the song ‘Lele, lele’ but the song was not selected. Insulted Loredana took a vow to never join in the ESC race again.Meanwhile the concept of romanian pop-folk was taken even further on the gypsy-brass infused ‘Made in Romanie’ album of 2007. In the years after she started to return to more technopop although in all albums the folk element stays present.

On the web:

- Loredana's website: http://www.loredana.ro

If you like this, you probably like... / european counterparts:

Severina (Croatia)

Anna Vissi (Greece)

What do we think:

DB: Loredana is a ball of energy. Our first encounter was the brass and percussion infuesed ‘Made in Romanie’ that will leave you breathless even if you’re not dancing. Loredana’s output in the new age is a sort of Goran Bregovic meets Shantel with powerfull female vocals. The albums start of with basic idea of adapting and interpreting Romanian music and then she throws in techno, hiphop and pop. Compared to that her early material sounds dated and radiofriendly easy pop. The flashy sexy imagery she uses to style her music makes her an easy target for the ‘serious music critics’ but fact is that as an orginal pop – icon in control of her career she is the closest thing you will get North and South of the Carpathian mountains.

Albums:

- Bună seara, iubito – 1988

- Un buchet de trandafiri - 1989

- Atitudine - 1994

- Nascută toamna - 1995

- Tomilio - 1996

- Diva Inamorata - 2000

- Agurida - 2001

- Zaraza – Vânzătoarea de plăceri - 2002

♪♪♪ - Fata cu şosete de diamant - 2003

- Zig Zagga Extravaganza - 2004

♪♪♪ - Jamparalele - 2006

- My Love - 2007

♪♪♪♪ - Made in Romanie - 2007

♪♪♪ - Tzuki - 2008

- SunDance - 2009

♪♪♪♪ - IubiLand - 2010

♪♪♪ - Dragoste - 2012

-----------------------------------------------------------------------
♪♪♪♪♪ = outstanding album, an absolute must-have
♪♪♪♪ = great album, highly recomended
♪♪♪ = nice album
♪♪ = be careful, requires listening before buying
♪ = best to be avoided


 

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